PlayuK: Arcadia 2018 will gather audiences looking for answers to the following questions: where do the arts and creativity stand in the changes caused by the forth industrial revolution and digitalisation? Are those newly developed platforms an opportunity or a challenge to the arts and artists? Are the games and the other digital apps distracting new generations of ‘true values’ offered through arts or are they an opportunity for creatives to be heard by even more people?
For that purpose, we invited creatives both from the UK and the Western Balkans to present their take on this subject and update us on their latest projects. In order to illustrate the status of today’s creativity, we invited Edinburgh’s WeThrowSwitches platform which will curate an exhibition of alternative video games from the UK and the Western Balkans. As well, for those who prefer storytelling in feature film format we prepared a selection of current UK films which will offer an insight indo fresh the latest trends in this industry.